Sunday, July 1, 2012

"Book of the Week" at La Casa Azul Bookstore

Hello everyone! 
My name is Yajaira and I am an Operations Intern at La CasaAzul Bookstore. As an Operations Intern I help to plan and execute events such as story time, book clubs, author sessions in the store, sales, and other projects as assigned.

What I like the most about being an Operations Intern is that I have the opportunity to expand my horizons. I can come up with an intriguing idea today and tomorrow I will be executing that idea. Yes, it takes a lot of work and effort, but I get to challenge my capabilities and go in depth on what is it that I am trying to accomplish. And for an idealist such as myself to be able to push the envelope and achieve something extraordinary is just amazing!

I chose to work at La Casa Azul Bookstore because it is more than just a bookstore! It’s an establishment of hope among the Latin@ community. The bookstore represents the commencement of a new era of authentic modern and classic Latin literature. It carries out a legacy of unity among the community. It brings people together to make a difference, gives the community a very charming home full of the Latin culture essence, and wonderful reads! As a true believer of work ethic, I wanted to be part of something astonishing. I believe that if we come together, devote ourselves, and unify our forces to serve our communities, we will achieve a brighter tomorrow. It doesn’t matter what the issues are, as long as we focus on changing something for the better, we are making progress. I think of La Casa Azul Bookstore as a great source of enriching ourselves with knowledgeable books affiliated with Latin@ culture. 

I am a full-time student at John Jay College of Criminal Justice, majoring in Forensic Psychology.What intrigues me about Forensic Psychology is that it is the intersection of psychology and the law. However, there are numerous of career paths one can take. In my case, after I have acquired my Forensic Psychology BA, I want to go to graduate school to get a Clinical Psychology PhD. As a Clinical Psychologist, I will be able to help people by assisting them with their emotional distress and be a college professor at the same time. I can just picture myself teaching and counseling, working with a diverse audience, and impacting their lives with my passion for progression.

But I have to say, if it wasn’t because of my hero (my mom), I do not know where would I be today. Though my mother was not able to pursue her educational aspirations, she taught me the most valuable skills in one’s life –how to speak, write, and read. Introducing me to the art of the written word, in which,everything imaginable is possible. And for that one gift alone, I could not be more grateful to her.

See, because of that, not only do I LOVE READING, I LOVE WRITING! I am passionately devoted into literature. I think of books as absolutely fascinating journeys just waiting to be explore by one. I came up with the amazing idea of having the book of the week.  In which, every week with the help of my lovely co-workers, we will feature a book that we truly enjoy according to our theme of the month.

Theme for July is “Storytelling.” Therefore, our selections for this month will solely be associated with storytelling.

What makes the particular theme of the month unique?
Storytelling brings out the most joyful memories of one’s life. In my case, storytelling reminds me of when I was a child and my mother used to tell me stories about fairy tales, which at that age I was completely amazed by them. I loved them! However, storytelling has its own meaning for everyone. So stop today by La Casa Azul Bookstore, enjoy your new book of the week, and let the magic of storytelling transport you to the journey waiting to be explore.

Stay tuned for the weekly selections that La Casa Azul Bookstore will feature and share some of your thoughts on storytelling!

Our first Book of the Week selection will be posted on Tuesday July 3rd. 




Thursday, June 28, 2012

Las Ocurrencias de Farah

Hola, mi nombre es Farah, soy una miembra  del personal de la librería La Casa Azul.  En La Casa Azul me encargo de las operaciones de la librería.  Eso incluye ayudar a servir el cliente, clasificar libros, y ayudar con transacciones. Además de mis responsabilidades cotidianas es mi privilegio tener la oportunidad de escribir una columna sobre los eventos de la librería. Por lo tanto, cada semana voy a estar entrevistando al personal, autores y artistas en La Casa Azul Bookstore.
  
Primeramente, déjenme contarles un poco sobre mí. Mi libro favorito es: The Brief Wondrous Life of Oscar Wao, por Junot Díaz. La forma que escribe Díaz es refrescante, porque  cambiar de lenguajes (de ingles a español) con familiaridad y espera que el lector sepa comprenderlo. También me relaciono con el personaje de Oscar y su amor con la ciencia ficción. Por cierto, decidí trabajar en la Casa Azul Bookstore porque me encantan los libros y estar en una librería que se especializa en autores Latino Americanos es fabuloso.

Esta semana, mientras estábamos charlando en la librería, se me ocurrió una idea. ¿Por qué no hacerle unas cuantas preguntas a estas grandes chicas que forman parte del personal? Así podemos conocer un poco más sobre ellas.
Denise es otra miembra del personal, ella se especializa en la función del club de libros que tenemos en La Casa Azul. Ella me comento que  su libro favorito es  La Casa de los Espíritus por Isabel Allende.  La novela tiene un personaje femenino fuerte que la inspira mucho. Esta historia tiene temas de política, genero, sexualidad, y el pasado. Temas que son muy poderos y ayudan a reflexionar.

Le pregunte a  Denise: ¿Cuál es tu lugar favorito en la ciudad de New York? Resulta que como Denise originalmente no es de New York,  le impresiono mucho la entrada del museo de Brooklyn, por su fantástica  fuente. La fuente es un lugar especial porque siempre esta rodeada de niños, y eso le recuerda a su casa y familia.

Por ultimo, quise saber por que Denise se unió a La Casa Azul Bookstore. Para ella, la visión que representa la librería es hermosa. A Denise le fascina los lugares que reúnen a las personas con ideas similares. Estar apoyando a escritores Latino Americanos era algo que ella no se podía perder. Tener contacto con grandes obras de literatura es emocionante para ella.

Por igual, Yajaira, otra miembra del personal, como yo, también se especializa en las operaciones de la librería.  Me comento que unos de sus libros favoritos es la famosa saga de Crepúsculo por Stephanie Meyer.  A Yajaira también le impacto leer Esperanza Rising por  Pam  Ryan Muñoz y The Woman I Kept to Myself por Julia Álvarez. Estos libros la iluminan a seguir escribiendo, y luchar por sus sueños.

Al preguntarle cual es su lugar favorito, su sonrisa lo dijo todo. Cualquier sitio que este rodeado de agua le fascina. Sea el rio, la playa ó algo similar. 

También le pregunte: ¿Por qué se unió a la Caza Azul Bookstore? Me explico que le fascinan los libros. Le gusta la idea de ayudar a la comunidad hispana. Pero lo más impresionante es que Aurora es un modelo y una gran inspiración para ella. Algún día Yajaira también quiere tener un negocio propio, y ver como se maneja una librería es un gran paso para su sueño.
Como podemos ver, Denise y Yajaira tienen mucho en común.

Ahora, mis queridos lectores, así como Denise y  Yajaira han encontrado su 
trabajo ideal, me gustaría saber: ¿Cuál es tu trabajo ideal?

Hasta pronto!
Farah

Tuesday, June 12, 2012

Diego's Review of "How Tia Lola Came to Visit"

This past weekend I met Diego and his mom on their first visit to La Casa Azul Bookstore. I recommended "How Tia Lola Came to Visit" by Julia Alvarez - and less than a week later, here is Diego's review. 
I think Diego has a career as a writer, don't you agree?


Diego's Review of "How Tia Lola Came to Visit"
Rising 1st grader, 6 years old.

What was the book about?
This book is about how Tia Lola comes from the Dominican Republic to Vermont to stay with Miguel and Juanita. At first, it was just a visit but then she stayed longer than she was suppose to and that was a problem because she stays longer than 29 days. At first Miguel isn’t happy that she is there but then he begins to like her. Tia Lola becomes a part of the family and a very different community in Vermont.
 
What was your favorite part of the story? Why did you like it?
My favorite part of the story is when she tells a story about a group of people who wandered the world looking for the best place to live, they all end up on an island and then the island complains and the elements drive them away. It’s a story about how people are always looking for a better place to live instead of being happy were they are.

Who is/are the main characters? Tell us something about them. What happens to them in the story?
Tia Lola-She tells him really good stories and makes lots of good foods. She is a Santera and she is mysteriously magical.

Miguel-He’s a Dominican boy who is dealing with his parents divorce. He is the oldest. He likes his papi just like me!


Juanita-She’s the little sister. She tries to be a know-it-all.


The Mother-She’s a psychiatrist, she works as a counselor and she just moved her family to Vermont (except for the father, they got a divorce and he staid in New York).


 
What sort of book was it? Was it a picture book, a chapter book, a fantasy book, a nonfiction book for sport fans?
A chapter book


If there are illustrations, how did they help tell the story?

No illustrations.

Did you like the book?  
Yes

Why or why not? 
I thought it was fun reading the stories and it was really entertaining.

What was good about it? 
The characters were interesting, the beginning was a little boring but it became more interesting as you read on.

Did any parts make you laugh? Which ones?  
Juanita made me laugh because she was just like her mother. Also, there is a part when Tia Lola’s mole ends up on the other check because she draws it on. I thought that was funny.

Did you feel as if you were looking through the main character's eyes?

Yes.

What sort of people would like this book?

Dominican People, Latinos, Mixed-people, People from all lands would like this book.

Thursday, June 7, 2012

WANTED: Bookstore ambassadors


La Casa Azul Bookstore is seeking volunteers to assist with our events and other store activities. Volunteers will be given the opportunity to work with a lively, creative team and meet a wide variety of visiting authors and guests.

Volunteers will have the unique opportunity to have direct contact with the general public while affecting change, excitement, and lasting memories in their community! Qualifications include strong communication skills, an outgoing personality, and an infectious passion for the written word.


Volunteer schedule:
4-8 hours a week, shifts are 12pm – 4pm or 4pm – 8pm 
6 month – 1 year commitment preferred
2 hour volunteer training required

Our need for bookstore volunteers is based on the on-site/off-site event schedule.
 
If you are interested in being a volunteer - assisting with events or other activities, please submit the following information:

1.      Cover letter that includes any special skills that might be helpful     (event planning experience, photographer, storyteller, actor)

2.      Resume

3.      Answer to question: Why are you interested in volunteering at La Casa Azul? Bookstore (1 page max, separate from cover letter)

4.      Schedule information (days/hours available from Tuesday – Sunday between the hours of 10am – 2pm, and 4-8pm)


Though we are never at a loss for something to read, we can't wait to read your application!

Email: lucha.libros[at]gmail.com

Subject line: Bookstore ambassador (+ your name)

Incomplete applications will not be considered. Please do not contact the store to enquire about selection.

Tuesday, May 29, 2012

3 days of celebration!

La Casa Azul Bookstore (FINALLY)  
opens in El Barrio!  

Our celebration kicks off on Friday June 1st but we also have events on Saturday and Sunday - so you don't have an excuse for missing the festivities!

June 1, 6pm-8pm
Grand opening celebration!   
 La Casa Azul Bookstore will host its grand opening with a ribbon cutting, and the participation of authors, neighbors, campaign contributors and friends joining the celebration. The reception also includes a musical performance by the students of Mariachi Academy of New York and an art opening showcasing Artist Sol Aramendi photographs from the series "Tacto".

 
June 2, 12pm  
Sing along with ¡Acopladitos!
 
 
Musical storytelling with appealing music that parents would actually enjoy as much as their children!  

 
June 3, 3pm    
Reading with Nicholasa Mohr, author of "Nilda" 
Nicholasa Mohr's classic novel about life as an immigrant in New York City offers a poignant look at one young girl's experiences. Issues of race, religion and machismo are realistically and movingly depicted in this groundbreaking coming-of-age novel that was one of the first by a Latina author to be hailed by the mainstream media.

To view the event listings for June, visit the bookstore's website,www.lacasaazulbookstore.com/calendar.

  
CELEBRATE WITH US!!   

La Casa Azul Bookstore
143 E. 103rd St. 
East Harlem, NY 10029
212.426.2626 


RSVP for the opening party: lucha.libros[at]gmail.com  


Our goal is to create a community center in East Harlem for both readers and writers, to create a place where reading, writing and creative expression is encouraged, and a place where ideas, curiosity and community spirit are celebrated. 

Wednesday, May 23, 2012

Join the celebration!


The day has finally arrived! 
Join me in celebrating the opening of 
La Casa Azul Bookstore

Friday June 1, 2012
6pm - 8pm 

La Casa Azul Bookstore
143 E. 103rd St. 
New York, NY 10029 


RSVP: lucha.libros[at]gmail.com
 

Tuesday, May 8, 2012

WANTED: Interns


Are you the type of person who delights at your guests looking through your books, but spends hours re-organizing them after they leave? Do you save money on your heating bill because the books covering your wall act as insulation? When you see someone using a e-reader on the train, do you wish it had a dust jacket on it so you could see what they are reading and strike up a conversation about it? Do you think of books as the ultimate social media? Are you fascinated by the rapidly evolving book industry? If so, you may be perfect for a position at La Casa Azul Bookstore!



La Casa Azul Bookstore is currently looking for a few good interns who wish to learn the ins and outs of running a bookstore while enriching lives through reading, writing, and the power of books!

4 intern positions available (please read full descriptions below)
1. Operations intern
2. Marketing & Communications intern
3. Curatorial intern
4. School Programs intern 

Though the positions will certainly include a number of administrative tasks, we welcome our interns to shape their experience according to their specific interests and talents and provide opportunities to conceptualize, coordinate, execute, and evaluate projects.

The internships last for 12-16 weeks (longer internships available) and interns work 12-18  hours/week. Summer internship is June – August. Opportunities are available for high school, undergraduate, graduate students and recent graduates who are considering careers in the arts, education, business and publishing.  High school or college credit may be arranged.

All internships are unpaid, but there are a number of great perks, including free books, flexible hours, fun-loving co-workers, and more. Most importantly, you will learn the ins and outs of working at both a bookstore, and a locally-owned, independent business. Plus, it will earn you a number of professional contacts, and looks great on a resume!

Qualifications include strong communication skills, an outgoing personality, superior organizational skills, and an infectious passion for the written word. Though we are never at a loss for something to read, we can't wait to read your application!

ALL applicants must submit:
1.      Creative cover letter
2.      Resume (with 2 references)
3.      Answer to question: Why are you interested in an internship at La Casa Azul Bookstore (1 page max, separate from cover letter)
4.      Schedule information (days/hours available from Tuesday – Sunday between the hours of 10am – 8pm)

ALL Materials must be received by: Sunday May 20th at 10:00pm , via email  
Email: lucha.libros[at]gmail.com 

No incomplete applications will be considered.
Please do not contact the store with further questions or to inquire about selection. Interns must attend 2 hour training the last week of May.  

OPERATIONS INTERN

The Operations intern will have the unique opportunity to have direct contact with the general public, learn the ins and outs of working at both a bookstore, and a locally-owned, independent business.
 Tasks include: Providing excellent customer service including greeting shoppers, locating sections or titles, recommending books, and helping with transactions. Assisting with daily store processes and procedures including sorting books and merchandise, stocking shelves, and creating displays. Helping to plan and execute events such as storytime, book clubs, author sessions in the store, sales, and other projects as assigned.
Bilingual (English & Spanish proficiency).

Desired qualities/skills:
Dynamic, self-motivated, outgoing, highly organized individual with good research skills, including exceptional written and verbal communication skills, and capacity for working with diverse populations. Ease with technology is a must, including knowledge of MS Excel, Word, and social media (Facebook and Twitter).
Bilingual (English & Spanish proficiency).

ALL Materials must be received by: Sunday May 20th at 10:00pm
Email: lucha.libros[at]gmail.com
Subject line: OPERATIONS INTERN (Summer 2012)


MARKETING AND COMMUNICATIONS INTERN
The Marketing and Communications intern gets to be involved in a wide variety of Marketing & Promotions tasks, which include assisting with the promotion of various events, and a variety of in-house communications including copy-writing for press releases, flyers, emails, blogs, and newsletters. Processing and archiving media coverage; developing relationships with local and national journalists; and offering creative input in developing pitches. Additional support with marketing initiatives as needed.

Desired qualities/skills:
Dynamic, self-motivated, outgoing, highly organized individual with good research skills, including Exceptional written and verbal communication skills, and capacity for working with diverse populations. Ease with technology is a must, including knowledge of MS Excel, Word, Photo Shop, Power Point and social media (Facebook and Twitter).
Bilingual (English & Spanish proficiency).

ALL Materials must be received by: Sunday May 20th at 10:00pm  
Email: lucha.libros[at]gmail.com
Subject line: MARKETING AND COMMUNICATIONS INTERN (Summer 2012)


CURATORIAL INTERN
The Curatorial Intern will assist with the coordination and execution of visual arts public programming for the bookstore’s inaugural year (2012/2013 exhibits); including artist talks and panels.

Tasks will include (but are not limited to) program planning, assisting with exhibition planning and installation as needed, and other projects as assigned.

Desired qualities/skills: Ideal applicant has a demonstrated interest in learning more about exhibition design, public programs, marketing and communications.  Must have excellent verbal and written communication skills, ability to prioritize responsibilities, and work well both independently and within a team. Strong attention to detail and organization skills required, as well as knowledge of Microsoft Office Suite (including Word, Excel, PowerPoint).
Bilingual (English & Spanish proficiency).

ALL Materials must be received by: Sunday May 20th at 10:00pm
Email: lucha.libros[at]gmail.com
Subject line: CURATORIAL INTERN (Summer 2012)



SCHOOL PROGRAMS INTERN
The School Programs Intern will assist with the development and implementation of new outreach strategies to teachers, principals, parents and parent coordinators.

Tasks will include corresponding with educational stakeholders, setting appointments, preparing materials for programs/meetings, responding to inquiries, and other projects as assigned.

Desired skills: The ideal candidate has an interest in education, the New York City Public School system and the arts. Must have excellent verbal and written communication skills, ability to prioritize responsibilities, and work well both independently and within a team. Strong organizational skills are necessary, as well as knowledge of Microsoft Office Suite (including Word, Excel, PowerPoint and Outlook).
Bilingual (English & Spanish proficiency).

ALL Materials must be received by: Sunday May 20th at 10:00pm
Email: lucha.libros[at]gmail.com
Subject line: SCHOOL PROGRAMS INTERN (Summer 2012)