Friday, November 22, 2013

Local author day - December 1, 2013

La Casa Azul Bookstore will host its second annual "Local Author Day!" with 27 authors in attendance! 
Stop by to meet your favorite, local writers and stock up on the perfect holiday gifts --  BOOKS!
2:00pm - 3:30pm
Charlie Vazquez
Dahlma Llanos Figueroa
Daniel Jose Older
Erasmo Guerra
Gloria Rodriguez
Latasha Nevada Diggs
Maria Aponte
Raquel Penzo
Rosemary Rivera 
Sara Monteagudo
Sofia Quintero
Vicky Grise
3:30pm - 5:00pm 
Arlene Davila
Arlen Gargargliano
Bill Santiago
Carmen D' Lucca
Charles Rice Gonzalez
Elizabeth Balaguer 
Jake Perez
Karina Lopez
Manuel Melendez
Marshalla Ramos
Michele Carlo
Sergio Troncoso
Sheila Maldonado
Theresa Varela
Vanessa Perez

Tuesday, November 19, 2013

La Casa Azul Bookstore is hiring!

We are looking for one (1) Event Coordinator and one (1) School Programs Coordinator to join the team!

Desired qualities/skills for both job positions:

·         Dynamic, self-motivated, outgoing, highly organized individual with good research skills, including exceptional written and verbal communication skills, and capacity for working with diverse populations. 

·         Ease with technology is a must, including knowledge of MS Excel, Word, Google Docs and social media (Facebook, Twitter, Pinterest).

·         High degree of interpersonal skills.

·         Knowledge of top selling books.

·         Bilingual (English & Spanish proficiency) - May assist with translation and/or communication using second language skills when possible.

·         Must bring your own laptop to work

·         Hours may vary as needed.

·         A flexible schedule will be required for busy times of year and evening/weekend coverage

ALL applicants must submit:

1.      Cover letter that addresses the unique skills you bring to the table, your long-term professional goals, and your availability (2 pages maximum).

2.      Resume (with 2 professional references)

3.      Answer to question: Why are you interested in a job at La Casa Azul Bookstore (1 page max, separate from cover letter)

4.      Schedule information (days/hours available from Tuesday – Sunday between the hours of 12pm – 8pm)

Deadline to submit applications for both job positions is Sunday December 1, at 6pm.
Email: lucha.libros[at] 

Subject line: Event Coordinator application OR School Programs Coordinator Application

No phone calls please

No incomplete applications will be considered.

Please do not contact the store with further questions or to inquire about selection.

Posting #1

Job Title: La Casa Azul Bookstore, Events Coordinator   

Position Type: Part time (20-24 hours per week)

Job Description: This position is responsible for all event management for the store.

The duties of the Events Coordinator include:

Booking: garnering input from bookstore staff, customers, authors/artists and publishers to create a targeted list of authors and programs for implementation and booking these events

Execution: managing all the logistics included in bringing a booked event to successful conclusion

Promotion: In coordination with communications staff, create and distribute all promotional materials to ensure targeted attendance is achieved.

Occasional off-site event attendance

Other duties as assigned

The ideal person for the Event Coordinator position will possess the following skills and abilities:

·         Excellent project management skills to identify, implement and promote successful events.

·         Ability to manage a multitude of priorities related to event management and act with speed to see them executed in a high quality fashion that positively impacts the business.

·         Can use creativity in promotion, partnership creation, and writing to come up with clever ways to connect and promote store events along the shoreline and broader when appropriate - work with communications coordinator to execute promotional strategy.

·         Need to be independent, mature individual that can establish and set own priorities, make work plans and execute them with efficiency and speed with little to no day-to-day direction or support.

·         Strong marketing insight to determine events of interest.

·         Three to five years of proven experience in event planning and management (preferably in the publishing field).

·         Manage multiple avenues of communication to ensure all content is updated and meets deadlines for posting and distribution (eg. Facebook, Twitter, website, emails, etc.)

·         High level of proficiency with AV systems  

·         Understand the revenue impact to store, be able to calculate needed events, attendance requirements, plan out schedules accordingly and deliver results.

·         Participates in training and professional development (monthly meeting).

·         May assist other associates in completing tasks, as requested by the immediate supervisor.


·         Graphic design or marketing experience

·         High level of proficiency with AV systems

Posting #2

Job Title: La Casa Azul Bookstore, School Programs Coordinator   

Position Type: Part time (20 hours per week)

Facilitates the implementation and management of the development of bookstore school fairs, school visits and education programs.

The duties of the School Programs Coordinator include:

·         Primary areas of responsibility include: working with schools (K-12) and head starts (scheduling visits and book fairs, developing reading lists) and assisting with the development of new initiatives. 

·         Plans and directs efforts to involve students, families in bookstore programs and initiatives.

·         Establishes linkages with local schools to promote their involvement with La Casa Azul Bookstore

·         Represents the bookstore at community meetings and events.

·         Manages schedules of all school book fairs and school visits.

·         Maintains correspondence with teachers and administrators.

·         Administers evaluations, attendance tracking, reports and documentation for educational programs and fairs.

·         Developing expertise on our products, merchandising, and services in order to offer each customer the best guidance on conducting more successful events.

·         Participates in training and professional development (monthly meeting)

·         May assist other associates in completing tasks, as requested by the immediate supervisor.

Supervises off site book fairs:

·         Attend off site book fairs

·         Receive, sort and prepare inbound and outbound book shipments.

·         Participate in sales and inventory counts.

The ideal person for the School Programs Coordinator position will possess the following skills and abilities:

  • 2 years teaching or related experience, ideally including time in an informal learning setting
  • Enthusiastic about team work. Ability to work well with staff, teachers and interns to promote the mission of La Casa Azul Bookstore
  • Self-driven; able to multitask and lead interns to extend your work. Entrepreneurial, creative, and superb on follow-through.


·         Graphic design, curriculum planning, or teaching experience

·         Undergraduate or Graduate degree in Education or Childhood Development and Learning