Monday, April 30, 2012

Are you a self published author?

La Casa Azul Bookstore is offering a consignment program for local/self-published authors!

This program allows La Casa Azul Bookstore to carry and feature a much wider variety of self-published titles! 

Email lucha.libros(at) with book information:  book title(s), synopsis, author website/info by May 12, at 10pm.

Subject line: Books on consignment (+ author name)

Receive an email confirmation from La Casa Azul Bookstore with drop-off appointment day/time.

Thursday, April 19, 2012

Missed segment one of "Creating a Home Away From Home"?

Watch segment 1 La Casa Azul Bookstore (aired Friday 4/13)! 

Link to video segment: 

Segment 2 airs tomorrow (4/20) on Telemundo's Al Amanecer con Jackie, 6am!

"Creating a Home Away From Home" at La Casa Azul Bookstore will be a four-part Casa Latina branded before-and-after segment and will follow the renovation of La Casa Azul Bookstore. Viewers will experience La Casa Azul Bookstore’s before-and-after transformation from an empty space to a first-of-its-kind home-themed bookstore.

Creating a Home Away From Home
April 13, 20, 27 and May 4th
Telemundo (Channel 47, tri-state)
Al Amanecer con Jackie
6:00am- 7:00am

The Creating a Home Away From Home segments on Telemundo have been made possible by the generosity of Moen and IKEA.

Wednesday, April 18, 2012

The bookstore's progress!

It has been a very busy Spring at La Casa Azul Bookstore: new paint, new lighting, new furniture and a new floor. 

Needless to say, the store looks beautiful!  

Sunday, April 1, 2012

Latina entrepreneurs join forces

Over the 6 years that I have worked on opening La Casa Azul Bookstore I have taken workshops and courses in New York, in topics ranging from marketing to branding to social media 101. 

In 2008 I took a 6 week course on business plan basics and met Nora Diaz and Marlene Pratt, they were launching Casa Latina, a home and lifestyle company. It was easy to see how well the 2 cousins got along and used their different skills to build their business. Since the class, Nora and Marlene have appeared on FOX, CBS, WNBC and CNN as design and renovation experts.  

I kept in touch with Nora and Marlene throughout the years, and when I signed the store lease, I knew who my design team would be. 
Casa Latina has been instrumental in helping me design the store and I am thrilled to share that La Casa Azul Bookstore has received support from IKEA to build the first-of-its-kind, home themed bookstore because Casa Latina. 

Nora and Marlene - thank you for helping build La Casa Azul Bookstore.

On Friday, Nora, Marlene and I drove to Hicksville, Long Island to pick up merchandise for La Casa Azul Bookstore.