Thursday, December 15, 2011

Seeking independent businesses to hire for bookstore buildout

La Casa Azul Bookstore is opening soon in East Harlem, and is looking for the following:

Must be licensed in NYC
Company/person should be available to work on floor plan this month. 
Provide: contact information, 2 references and website with sample work or images of sample work.
Write RA or PE on the subject line. 

Must be licensed in NYC
Company/person should be available to complete the job during the months of January and February.
Able to subcontract electrician and plumber.
Provide: contact information, 2 references and website with sample work or images of sample work.
Write CONTRACTOR on the subject line. 

Provide: contact information, 2 references and links to sample work.
Write WEBSITE DEVELOPER on the subject line.  
Thank you!

Wednesday, December 14, 2011

La Proxima Pagina

Five years ago I was on my way to work and decided to take a different route to the office, turning on 103rd Street, instead of 104th Street. On 103rd Street and Lexington Ave I picked up a copy of the local paper and read about a business course that was starting the following month. I enrolled in the course, and began the journey that has brought me to this point. That was the first of many classes that I took to learn about business and the book industry. In that class I shared, for the first time, my idea of opening a bookstore in East Harlem.

Five years later - I stand once again on the corner of 103rd Street and Lexington Ave, in front of the retail space that La Casa Azul Bookstore can call home. Finding a location for the bookstore has been a challenge in itself, having been so close to signing a lease several times over the years- this moment is very surreal - but it's also extraordinary!

THANK YOU to the friends and supporters who have cheered me on, encouraging me to keep moving forward when I felt like giving up. THANK YOU to the Founder's Circle members who contributed to the 40K in 40 days campaign, this would not have been possible without your support. THANK YOU all for believing in me. I will see you at the grand opening!   

Holding the keys to La Casa Azul Bookstore!


Stay connected to what La Casa Azul Bookstore is doing as it prepares to open in East Harlem. Photos, videos and blog entries will be posted on the Lucha Libros blog.

Wednesday, December 7, 2011

Somos Lectores

Book lovers at the Feria Internacional del Libro
For 25 years La Feria Internacional del Libro has  brought together authors and book lovers in Guadalajara, Jalisco, Mexico. This year, I was one of the 25,000+ people who attended the 9 day book festival. The city’s convention center became the gathering place for bibliophiles – with multiple pavilions, including a section dedicated entirely to children! Publishing houses from Mexico and all over the world had books on display and for sale – panels, book talks, recitals and music concerts were happening throughout the day, for 9 days.

My cousin, uncle and I at the Feria Internacional del Libro
My family is from Jalisco, so I took a few extra days to spend time with aunts, uncle and cousins and got to visit the town where I would spend my summer vacations as a child. The town looks the same as it did back then; brightly colored houses, stone paved streets, roosters crowing at 4 in the morning. It’s a small farming town, cows and goats share the streets with tractors and trucks.

I love visiting, I always learn something new about my family’s history and I am reminded of where I come from – and for that, I am grateful.
Visiting my home town