Tuesday, October 18, 2011

East Harlem Turns Page With Planned Bookstore

EXTRA! EXTRA! READ ALL ABOUT IT! La Casa Azul Bookstore in DNAinfo.com!

East Harlem Turns Page With Planned Bookstore
October 18, 2011

HARLEM—Despite East Harlem's rich arts culture, there's no place to buy a book.
It's something that has bothered Aurora Anaya-Cerda since she moved to El Barrio several years ago from East Los Angeles.

After five years of planning, including studying the independent book sales model and interning at other independent book sellers, Anaya-Cerda is in the final week of trying to raise $40,000 to launch La Casa Azul, an independent book store she plans to open.
"Every time I travel, my first stop is at a bookstore. I talk to them about what works and what doesn't work," she said.

A recent retail survey conducted by Community board 11 found that more East Harlem residents would shop in the neighborhood if the goods and services they wanted were there. Among the types of stores residents said they wanted were bookstores.

40K in 40 days campaign link:www.indiegogo.com/lacasaazulbookstorenyc
Web: lacasaazulbookstore.com

Twitter: @lacasaazulbooks
Blog: luchalibrosnyc.blogspot.com

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